Improve Business Alignment

Establish Personal Accountability

Define & Measure Success

When marketing teams develop routine strategic plans they tend to experience these disappointing results:

  • The strategic plan just ends up sitting on the shelf

  • Unplanned requests end up stalling planned work

  • The plan is disconnected from other lines of business

  • Marketing is unable to launch many of its key initiatives

Better Marketing Teams help you improve your strategic planning so you can apply it immediately and begin to transform your team.
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Build a strategic plan they gets used and
transforms marketing

Improve Business Alignment

We'll help you build a focused plan that includes your goals and those that rely on marketing.

Establish Personal Accountability

Everyone on your team will know the role they plan as we help you cascade department goals down the individual.

Define & Measure Success

Everything will have a goal and measurement so success is clearly defined while making room to learn.

Schedule a Call

We know that strategic planning can feel like a waste of time. We hear it all the time.

Marketing teams that get the most out of strategic planning experience these common results:

  • Increases in team satisfaction scores

  • Increases in trust from internal key stakeholders

  • Increased consistency in delivering programs to market

What our clients are saying

“I collaborated with Better Marketing Teams on a marketing division reorg and two-year strategic plan to help transform the business and focus the teams on being more integrated while setting up a more clear path towards a Marketing Scorecard and Strategy Map that linked goals, analytics and operational budgets together. This empowered the CMO to better communicate marketing's value to organization and future plans for growth and revenue generation.”
Kelly Wilson
Kelly Wilson, retired Principal
Ernst & Young

Here's how to transform your marketing team with better strategic planning

Hold a Discovery Call

We’ll meet to discuss your current situation to propose an approach to enhance how you approach planning.

Develop the Plan

Working with you to hold planning meetings we'll develop a Strategy Map and Scorecard that includes budget estimates and a high-level project roadmap.

See Transformation

Your new plan and process to review and adjust it will be tied to each member of your team's performance reviews that will transform your team.

Schedule a Call

Too many marketing teams work on strategic plans that get left on the shelf.

We at Better Marketing Teams help you develop marketing strategic plans that help get used and help you align with the goals of the business.
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